The Email Marketing Game Plan gives you actionable strategies to leverage a minimal-time, high-reach fundraising channel to share the message of giving non-cash assets with your low-touch donors.
WHY EMAIL MARKETING
Email marketing is a great channel to use when attempting to reach a large number of donors that aren't a part of your major givers because it requires minimal time from your already strapped team. By including giving via stock or crypto in every email campaign, you will elevate giving non-cash assets to the level of cash and it will become a common way for people to participate in generosity with your organization. Why is that important? Because stock and crypto donations are significantly higher than those of cash. In fact, the average stock donation through Overflow is $10,000! Emails provide the real estate you need to begin educating your donors about giving in this way. Donating stock or crypto is not a commonly-known way to give, especially when it is now possible to do so online. Let's work together to educate givers and unlock a larger pool of donations for your organization!
EXPECTED OUTCOMES
Not only will this strategy help you to meet and exceed your fundraising goals, but it will also:
- Announce the ability to give non-cash assets to your low-touch donors
- Create a moment in time to share your organization's vision and current needs
- Keep non-cash giving top of mind for low-touch donors throughout the year
- Expand the reach of your current fundraising campaigns
- Educate your donors about giving non-cash assets
THE STRATEGY
There is no need to reinvent the wheel. Download the Email Marketing Game Plan to easily incorporate non-cash giving into your current email marketing efforts. In this worksheet, we'll walk you through each aspect of email marketing that you may be doing today, and how to add in the message of giving stock or crypto.
Download the Email Marketing Game Plan by clicking here.