The In-Person Event Game Plan gives you actionable strategies to inspire guests to contribute at a higher level by giving from their overflow: their stock portfolio or crypto wallet.
WHY AN EVENTS STRATEGY
Events provide a great platform to inspire people to get behind the work you are doing. The high emotion and excitement of an in-person event combined with peer encouragement to give can lead to more generosity in a single evening than many other fundraising channels combined. This environment is a great platform to build trust in your organization and educate your donors about the ways they can participate. Use this time to share about giving non-cash assets, the tax benefits, and how easy it is to do online. Your audience is not only captive but inspired to give, and now is a great time to encourage them to give in a way that results in donations that are 76x those of cash.
EXPECTED OUTCOMES
Not only will this strategy help you to meet and exceed your fundraising goals, but it will also:
- Educate your most loyal supporters about giving via non-cash assets
- Unlock net-new donations from guests
- Establish trust and credibility in giving non-cash assets online
THE STRATEGY
Download Overflow's In-Person Event Gameplan to incorporate donating via stock and crypto in every aspect of your event: before (tool #1), during (tool #2), and after (tool #3). The templates and tools available in the Game Plan will walk you through specific strategies and language to share this message - and host your most successful fundraising event ever!
Download the In-Person Event Game Plan by clicking here.