The Social Media Fundraising Game Plan gives you actionable strategies to educate and inspire donors to give stock by leveraging a high-reach fundraising channel.
WHY FUNDRAISE ON SOCIAL MEDIA
Social media is primarily a channel that people go to engage with other people, communities, and the world around them. It is a place where people can build virtual relationships and, for nonprofits, interact with the causes they care about. What does that mean for your organization? It means that social media is a great place to engage people in the work you are doing and build trust in your organization.
Because social media is all about relationships and community, it is vital to use social media platforms to inspire your supporters. This should be where people see the impact of your programs, engage with your other supporters, and, most of all, get to know you as an organization. This is why fundraising on social media should be done in a way that focuses on the relationship first and foremost.
EXPECTED OUTCOMES
Not only will this strategy help you to meet and exceed your fundraising goals, but it will also:
- Announce the ability to give non-cash assets to your low-touch donors
- Create a moment in time to share your organization's vision and current needs
- Keep Overflow top of mind for low-touch donors throughout the year
- Expand the reach of your current fundraising campaigns
- Educate your donors about the impact of giving non-cash assets and encourage buy-in
THE STRATEGY
Download the Social Media Fundraising Game Plan to work through two tried-and-true strategies: trusted spokesperson and impact stats. Both strategies help build trust in your organization and encourage donors to give above and beyond through non-cash donations.
Download the Social Media Fundraising Game Plan here.