The Data-Driven Game Plan walks you through how to leverage the data already available to you within your giving platforms to reach out to donors with relevant, timely appeals for non-cash donations.
WHY THIS GAME PLAN
Many fundraising decisions are made based on what has worked in the past but the generosity landscape has changed, and your organization needs to evolve with it. By leveraging the treasure trove of valuable donor information already available on your giving platforms, you can design fundraising strategies that will actually move the needle. This game plan will walk you through which data matters, where to find it, and how to use it to increase fundraising revenue.
EXPECTED OUTCOMES
Not only will this strategy help you to meet and exceed your fundraising goals, but it will also:
- Increase donor engagement and satisfaction
- Establish your organization as a fundraising leader in the industry
- Raise more consistent and higher value donations throughout the year (not just in December!
- Develop a fundraising roadmap to use year after year
THE STRATEGY
This game plan has two specific tools you can use to champion data-driven fundraising at your organization; analyzing when your donors' employee stock can be traded (and donated!) and how to reach out through text message to encourage stock donations at that time. We hope these tools will serve as a jumping-off point for your organization to develop other strategies specific to your fundraising needs.
Download the Data-Driven Fundraising Game Plan by clicking here.