The Church Launch Kit

The Church Launch Kit is a collection of resources and inspiration that will equip you to share about giving via stock and crypto with your church community. You'll find assets inspiration, talk tracks for your team, and best-practice tips and tricks.

As a church, you have an incredible weekly platform to inspire individuals and households to contribute to the work of your church and build the Kingdom of God. Most of your community will learn about ways to give and think about giving when they come to church or watch church online on a Sunday. Leverage this weekly opportunity to educate members about this new way of giving and you will see net-new generosity pour in from church-goers that have never sowed before, and increased giving from your most loyal members. 

How to Use the Kit

1. Use the checklist below to download or view resources for each stage in your launch journey; pre-launch, launch Sunday, and post-launch.
2. Click each linked resource to either download a PDF or view the marketing asset inspiration provided.

PRE-LAUNCH

1) Add non-cash giving options to your website's Give Page. 

It is important there is a static place people can go to give stock and crypto. And that place is your give page! The Implementation Guide shares "Hall of Fame" examples of great button placement and FAQs you can add to the page. 

DOWNLOAD THE RESOURCE: Implementation Guide

2) Include "Give Stock" and "Give Crypto" buttons in your mobile app

GET INSPIRED WITH THIS EXAMPLE: Mobile App Inspiration

3) Equip your team with the proper information and messaging.

Set up a team training on Overflow and the benefits of giving non-cash assets. The Team Training Handout is a great one-pager to give out after the session. Don't know what to say? Request a team training from your success team by emailing [e-mail]. 

DOWNLOAD THE RESOURCES: Talk Tracks and Team Training Handout

4) Empower your core givers to be the first to use this platform by rolling out non-cash giving at an intimate members' dinner or a personal phone call.

DOWNLOAD THE RESOURCE: Share from Stage Script

SUNDAY LAUNCH

1) Set the stage by giving your community a sneak peek of the new giving options before service.

GET INSPIRED WITH THIS EXAMPLE: Pre-Service Slide Roll

2) Share from stage at all locations during the sermon or the giving message

DOWNLOAD THE RESOURCE: Share from Stage Script

OR, show these pre-filmed announcement videos from Overflow's Founder and CEO, Vance Roush:

• Stock Announcement
• Stock and Crypto Announcement

GET INSPIRED WITH THESE EXAMPLES:

• Ways to Give Slide
• Lower-Thirds Banner for online church

Need some encouragement? Watch this video from Overflow's Founder and CEO, Vance Roush about how to share from stage.

3) Make it easy for individuals to give at any time during the service.

GET INSPIRED WITH THESE EXAMPLES:

• Giving Envelopes - make sure to include a QR code to lead to your give page with the stock and crypto options!)
• Lobby Banner - create a giving kiosk in the lobby if people have questions about all the ways they can give. This banner is a great visual to have with the booth.
• Giving Card - a great handout to have at the giving kiosk that people can take home with them.

POST-LAUNCH

1) Continue to share the message of giving via stock and crypto at every service

DOWNLOAD THE RESOURCE: Share from Stage Script

2) Build trust in the platform by asking a lead pastor to share about giving stock and crypto on social media.

DOWNLOAD THE RESOURCE: Verbiage and Templates (page 5 walks you through how to share on social media, and page 6 offers video demos of the platform!)

3) Communicate the message of giving non-cash assets in your member newsletter.

DOWNLOAD THE RESOURCE: Verbiage and Templates

4) Use non-cash giving to inspire incredible generosity during a year-end or capital campaign.

DOWNLOAD THE RESOURCE: Vision Campaign Kit