One of the best ways to effectively educate your donors about why and how to give stock is by creating a dedicated page with resources. This is a great opportunity to answer questions donors have before they reach out to your team and inspire them to give big to your mission!
Check out these inspirational examples:
The Top 5 Things to Include On This Page:
#1. Why Give Stock
For many donors, giving stock is an entirely new concept. It is important to educate donors about the tax benefits of giving from their stock portfolio. By providing this education, you will be seen as a philanthropic partner and can develop loyal supporters! No need to recreate the wheel - we've provided everything you need to include below:
EXAMPLE LANGUAGE:
"Donating stock can be one of the most tax-efficient ways to give. We've partnered with Overflow to make donating stock and crypto online quick, easy, and secure." Click here for additional verbiage.
1-MINUTE VIDEO EXPLANATION:
In this video, our CEO shares how you have partnered with Overflow to receive non-cash donations and briefly covers why giving in this way is the most tax-efficient way to give.
- Stock Only Announcement Video for Churches
- Stock and Crypto Announcement Video for Churches
- Stock Only Announcement Video for Nonprofits
- Stock and Crypto Announcement Video for Nonprofits
#2 How to Get Help
Did you know Overflow has a help center specifically tailored to donors? The Donor Help Center is a great place for givers to learn more about important questions they might have about giving through Overflow. We encourage you to link directly to our Donor Help Center from your dedicated landing page!
You can also include contact information about how to reach out to Overflow's expert Donor Operations team. Donors can contact Overflow Donor Operations via giving@overflow.co or by texting 1 (408) 351-0242.
THE TOP THREE DONOR HELP CENTER ARTICLE TO LINK:
- Giving stock through Overflow for the first time? Here's all you need to know.
- Which stock brokerages do Overflow support?
- Manage Your Giving through Overflow with The Donor Profile.
#3 How it Works
Consider adding a video that walks donors through the stock-giving process. Below are a few demo videos to choose from:
- How to Give Stock through Overflow. A detailed, 5-minute video walking viewers through the stock giving experience.
- Stock Giving Demo. A 45-second video with music briefly showing the stock giving experience.
#4 How to Give
Don't forget to add a 'Give Stock' button to your dedicated page linking to your unique Overflow URL!
#5 FAQs
A dedicated stock education landing page is a great place to add frequently asked questions such as Who is Overflow? You can copy and paste verbiage and need-to-know information directly from the resources linked below:
ADDITIONAL RESOURCES:
The Overflow Launch Library: Product Images, Videos, Branding Kit, and More!
Real Give Page Examples to Inspire You
How to Maximize Your Give Page
We would love to see your dedicated page! Please share it with us at success@overflow.co.